Internationalt opråb

Den europæiske reklamefilmproducentforening EPA, European Producers Association, har sammen med tilsvarende organisationer fra hele verden sendt et åbent brev til annoncører. Det handler om inhouseproduction, der er et stigende problem over hele verden, og de uafhængige produktionsselskaber advarer om, at kvaliteten lider under manglende konkurrence. Producentforeningen støtter op om kampagnen, der viser en unik enighed på tværs af alle markeder, og som har genereret en del omtale i branchemedier. Se et udpluk af artiklerne her:

• LBB : "Production isn't a Commodity, it's a Human Business",: Florence Jacob Calls on an Industry Reset
• Campaign: Producers call on brands to back indies, claim holdcos prioritise agency profit
• Campaign (agency response): IPA hits back against claim agency production companies 'prioritise profit over work"
• Markedsføring Denmark: Independent producers warn advertisers against in-house production
• Campaign Canada: ACCP warns Canadian marketers about lack of competition in commercial production
• Advertising Greece: In-house production under the microscope: The EPA's warning and PACT's perspective
• SHOOT: Independent World Producers Alliance Cautions Advertisers About Agency Holding Companies’ Self-Serving Bias Towards In-House Production & Post
• LBB: The World’s Indie Producers Stage United Front in Pushback against In-house Production
• LBB: ‘Can Brands Afford to Let the Independent Sector Disappear?’
• Packshotmag France: Independent Advertising Production Companies unite globally and reach out to advertisers
• Campaign Germany: Production associations warn advertisers against in-house productions by holding companies
• Callsheet South Africa: CPA joins Independent World Producers Alliance in call to advertisers to rethink in-house production model
• Meio & Mensagrem Brazil: In a letter, APRO questions agencies in-house production companies
• PUB Belgium: European producers are urging brands to prioritize independent production companies
• Media Marketing Belgium: Production companies warn of the risks of in-house production

Se det åbne brev her